Whether to work with Google AdWords or avoid it as hell is probably the most frequently asked question among Russian marketing managers. Some of them consider it to be too complicated, others don’t like its interface, the third are simply devoted to Direct. If it seems impossible to work it out with AdWords and it is necessary, try practical approach. Not that we incline you to cheat or something. 11 cynical practical tips from Brad Greddes, a world-famous marketing specialist, the author of ‘Advanced Google AdWords’. 

Tip 1. More info, less ads. 

People are no longer capable of taking in today's amount of advertising, dumping them out of the TV, radio and the Internet. What if we present advertizing not as advertizing but as information? If this is how you work with AdWords, you can count on high click and conversion rate. 

Tip 2. Know the keywords

Every keyword has its place in the sales funnel. To make a reasonable choice you should realize what stage of the funnel it is for. You should choose a promotional message for each custom cycle. 

Tip 3. Make the best of Google 

Do not confine to Google AdWords. Turn to additional means like Google Trends. This means will help you even when all the rest give up - when you need to pick the exact promise in your promotional messages or compare the volume of the market anywhere in the world. 

Tip 4. Allure 

Even if the promotional message is profitable and has good CTR - do not be afraid of experiments. Go on working on the text, experience new methods and techniques, search for the superlative degree of the advertizing text. 

Tip 5. Convert the landing pages 

Share traffic with Google AdWords on search, navigation and information requests. 

Tip 6. Add the synergy effect between the advertising message and the landing page 

If the cosy ad goes in contrast with what you offer on the landing page - forget about the customers. Remember - no link dumps and no cheating with higher discounts. A promotional message should correspond the information on the landing page. 

Tip 7. Quality index über alles 

To increase advertizing rate, you should either increase stakes or the quality index. Brad Geddes recommends to use the following techniques: 1. If the quality index is low, try to optimize it without increasing the stakes. 2. If the quality index is high, increase maximum click cost. Make sure the new stakes do not decrease the keywords profit. 

Tip 8. More than words 

Enrich the text with pictures, videos and do not neglect mobile advertizing. Remember, when registering in classfield sites, they said an image increases conversion 4 times. Maybe not 4 times but the logic is clear. 

Tip 9. Engage the Display Network

If you worked with the DN, try advanced techniques in working with it. For example, you may collect a report on the effectiveness of the placement on the site. If there is no profit, take steps to improve the return on it or block shows. If there is profit, block the site in a test campaign and add it to the main one.

Tip 10. Distinguish DN and Google Search 

A questionable advice from Brad Geddes. Any campaign must be targeted to show either in the Google Search or DN, but not both simultaneously. 

Tip 11. Expand territory

Use a combination of geo-targeting and exclusion of regions to show to organize advertising campaigns and guarantee coverage of target regions.

Author: Anton Romanov

Back to the list

Name Quote 0
:) mcm backpack, purses and handbags, babyliss pro, washington wizards jersey, valentino outlet, giants jerseys, polo ralph, bills jerseys, ray ban zonnebril, burberry sale, north face outlet, browns jerseys, ralph lauren outlet online, prada shoes, skechers, purses and handbags, pandora, roshe run, thomas sabo, air max schoenen, converse chucks, converse shoes, mbt shoes outlet, toms shoes outlet, lunette ray ban, denver nuggets jerseys, adidas, indoor soccer shoes, timberland femme, nike outlet, michael kors, mizuno running, oklahoma city thunder jersey, toms shoes, pandora bracelet, portland trail blazers jersey, coach factory outlet, dolphins jerseys, hollister online, lacoste shoes, birkenstock shoes, oakley sunglasses,, reloj, tommy hilfiger outlet stores, burberry sale, longchamp taschen, michael kors purses, rayban, hollister kids, thomas sabo jewellery, coach factory outlet, lunette ray ban, ecco outlet, pandora schmuck, ralph lauren outlet, ferragamo shoes uk, christian louboutin shoes, nike air jordan, ray ban sunglasses, polo ralph lauren outlet online, redskins jerseys, coach outlet, adidas online, swarovski, fitflop outlet, rolex, new balance outlet, air max, air max, zapatillas nike, louboutin, the north face, utah jazz jersey, detroit pistons, adidas superstar, fendi handbags, ralph lauren outlet, boots on sale, michael kors bags, fred perry polos, asics, nike air max shoes, montblanc, pandora charms, ralph lauren outlet online, ferragamo, oakley, raiders jerseys, nike store, tommy hilfiger online, nike outlet, burberry outlet store, michael kors v?skor, cowboys jerseys, salvatore ferragamo, oakley canada, chargers jerseys, levis jeans, oakley outlet, ray bans, cheap ray ban, hollister clothing store, roshe run, ray ban outlet, mont blanc, toms outlet, north face, belstaff outlet, dsquared2 sale, baseball jerseys, red bottom shoes, philadelphia 76ers jerseys, puma online, ray ban wayfarer, mcm bags, nike air max 90, juicy couture handbags, eagles jerseys, dsquared2, swarovski crystal, longchamp outlet, jets jerseys, katespade, nike air max, polo ralph, hugo boss shop, givenchy outlet, montre homme, belstaff, burberry outlet online, guess factory outlet, fivefingers, long champ, ray bans outlet, atlanta hawks jerseys, replica watches, bengals jerseys, birkenstock outlet, nike tn, coach factory, barbour outlet, oakley sungalsses outlet, barbour factory, roshe run, north face, christian louboutin shoes, versace outlet online, michael kors outlet online, packers jerseys, polo ralph lauren, nike air max, oakley sunglasses outlet, jaguars jerseys, true religion, kate spade outlet online, air max 2015, oakley sunglasses outlet, michael kors outlet, mizuno wave, jerseys from china, fidget spinner outlet, plein shoes, ray ban occhiali, pandora, soccer shoes, glasses frames, fred perry outlet, ralph lauren, prada outlet, hilfiger online shop,, jordan retro, gucci shoes outlet, coach purses outlet online, veneta, coach outlet, bcbg max, baseball jerseys, supra footwear, dansko outlet, timberland outlet, burberry outlet, marc by marc jacobs, charlotte hornets jerseys, tommy hilfiger, ralph lauren polos, rams jerseys, tods outlet, prada outlet, the north face, adidas canada, katespade, rolex watch, reebok, ray ban sonnenbrillen, ray ban sunglasses outlet, michael kors, true religion jeans outlet, calvin klein underwear, northface, hermes belt, Sac Hermes, titans jerseys, coach outlet online,, cheap michael kors, ralph lauren outlet, louboutin shoes, ray bans, huarache, chi hair, lions jerseys, oakley, nike air max, nike free 5.0, nike air max, orlando magic jersey, long champ, oakley sunglasses cheap, coach outlet online, rolex watches, supra footwear, ralph lauren factory store, michael kors outlet, hermes bags, cheap oakley sunglasses, timberland shoes, oakley vault, ray ban, uggs outlet, adidas superstar, nfl jerseys, hollister clothing, coach outlet canada, abercrombie, burberry outlet, polo ralph lauren outlet, nike air force, tory burch outlet, golden state warriors jersey, san antonio spurs jerseys, toms shoes outlet, true religion jeans, cheap true religion, hollister kids, hoodies, nike huarache, toronto raptors jersey, nike roshe, baseball jerseys, ferragamo shoes, coach outlet, nike schuhe, barbour jackets outlet, giuseppe zanotti sneakers, steelers jerseys, michael jordan, nba jerseys, coach outlet online, nfl jerseys, woolrich outlet, burberry sale, jordans, baseball bats,, polo outlet store, mcm backpack, jordan release dates 2015, reebok shoes outlet, pandora charms, michael kors canada, ralph lauren, skechers outlet , soccer shoes outlet, asics outlet, vans schuhe, new orleans pelicans jersey, jimmy choo outlet, new balance canada, converse outlet,, houston rockets jerseys, ralph lauren, ralph lauren outlet, salomon schuhe, nike air max thea, parajumpers, nike shop, glasses online, toms outlet online, prada, coach factory shop, nike free 5.0, tory burch, patriots jerseys, dallas mavericks jerseys, longchamp outlet, gucci shoes, tommy hilfiger, moncler outlet online, knockoff handbags, giuseppe shoes, mcm handbags, kate spade outlet online, chiefs jerseys, iphone 5s cases, ralph lauren, nike shoes, coach factory, ed hardy clothing, louboutin shoes, birkenstock deutschland, michael kors canada, timberland boots, ray ban wayfarer, omega watches, belstaff outlet online, jerseys from china, adidas superstar, red bottoms, nike air max, adidas online, falcons jerseys, cheap nba jerseys, juicy couture outlet, longchamp, tracksuits store, jack wolfskin outlet, the north face outlet, michael kors outlet online, burberry, cheap oakley, cleveland cavaliers, guess outlet, burberry outlet online, michael kors, iphone case, new balance, oakley sunglasses, vikings jerseys, azcardinals jerseys, swarovski jewelry, under armour shoes, fossil uhren, michael kors, chicago bulls jersey, texans jerseys, coach outlet online, michael kors outlet, omega watches, coach black friday, bcbg max azria, burberry online shop, cc beanies, jerseys from china, hermes, milwaukee bucks jersey, softball bats, air max, sacramento kings jersey, vans shoes, jimmy choo shoes, replica watches, longchamp handbags, oakley vault, cheap oakley, bears jerseys, ralph lauren polos, boston celtics jersey, hogan, barbour outlet, moncler mens jackets, prada sunglasses, chrome hearts, christian louboutin shoes, lakers jerseys, under armour, minnesota timberwolves jersey, phoenix suns jersey, true religion jeans women, swarovski online, buccaneers jerseys, michael kors taschen, new balance, rolex watches for sale, nike schoenen, burberry outlet, thomas sabo uk, cheap basketball shoes, air jordan shoes, bottega veneta, air yeezy shoes, north face backpacks, pandora canada, gafas oakley, ferragamo shoes, michael kors outlet online, nike free run, michael kors, air huarache, celine bags, jerseys from china, true religion outlet, philipp plein outlet, north face jackets, links of london outlet, skechers, barbour jackets, burberry handbags, new york knicks, converse sneakers, saints jerseys, memphis grizzlies jersey, michael kors uk, chi flat iron, swarovski australia, coach store, ugg boots, coach outlet online, mcm backpack outlet, new balance, stephen curry shoes, ravens jerseys, nike roshe, brooklyn nets jerseys, ray-ban sunglasses, air jordan, colts jerseys, michael kors bags, hollisterco, armani outlet, burberry outlet online, hogan outlet, oakley sunglasses, nike roshe, seahawks jerseys, air jordan retro, tommy hilfiger outlet, watches canada, indiana pacers jersey, michael kors outlet online, swarovski jewelry, ralph lauren polo, nike shoes, nike free 5.0, the north face, stone island polos, air max, michael kors outlet online sale, los angeles clippers jersey, guciheaven shoes, jack wolfskin jackets, lacoste polos, michael kors, cheap nfl jerseys, rayban, 49ers jerseys, free running, hogan outlet, panthers jerseys, nike mercurial vapor, versace outlet online, vans outlet, marc by marc jacobs, oakley frogskins, cheap michael kors, asics gel, cheap nba jerseys, ralph lauren outlet, handbags outlet, heat jerseys, broncos jerseys, puma outletOLO2016
Name Quote 0
chanyuan2018.06.12christian louboutin outletcoach outlet onlineadidas outletconverse shoesdior outletmichael kors outletpandora jewelrymichael kors outletbarcelona jerseyoakley sunglasseshuf clothingecco shoesuggscoach outlet onlineyeezy boostlongchamp handbagsair jordan 4ralph lauren outletmanolo blahnik outletugg boots clearancepandora charmswizards jerseysmichael kors outletstussy clothingpandora outletfitflops sale clearancenfl jerseys wholesalecheap jordanstory burch outletbrequet wathesugg bootslakers jerseysfreshjive clothingcoach outlet onlinemac makeupchloe sunglassesscheap jerseysnuggets jerseysvalentino outletindianapolis colts jerseysjordan shoesharden shoesalexander mcqueen shoesoakley sunglassesdsquared2 jeanspolo ralph laurenkate spade outletadidas soccer shoesmichael kors outlettrue religion jeansair jordan shoesfitflops salecoach factory outletoakley sunglassespolo ralph laurentory burch outletstuart weitzman shoesjordan shoescheap jordanschristian louboutin outletoakley sunglasses wholesaleuggs outletprada outletmarc jacobs outletprada shoesfive fingers shoeskeen shoescoach outletcarrera sunglasseskappa clothingle coq sportif shoesoakley sunglasseschristian louboutin outletlacoste polo shirtsburberry outletcoach outletcoach outletugg outletswarovski outletadidas crazybulls jerseysarmani exchangediesel jeanspolo outletsimulation shoescoach outletcoach outletfitflops sale clearanceray ban sunglassesgucci outletcanada goose outletbally shoesrockets jerseyspolo ralph laurensupreme uked hardy clothingugg bootsbalenciaga sneakerstory burch outletkyrie 4uggs outletclarks shoesjack wolfskina bathing apemichael kors uktrue religion outletcheap jordanschristian louboutin outletmichael kors handbagsferragamo outletray ban sunglassesair jordan shoesbelstaff jacketsair max 95polo ralph laurenburberry outletoakley sunglassespandora charmsugg outletbucks jerseystrue religion jeansg-star jeanspandora charmscanada goose jacketsjazz jerseyscalvin klein jeansugg outletstoms shoesugg bootsraptors jerseyscanada goose outletcoach outletmontblanc penscanada goosemichael kors outletcoach outlet onlineoakley sunglassesgucci outletbaltimore ravens jerseysnike shoeskate spade outletair max 90yeezy boost 350new balance shoesray ban sunglassescheap snapbacksy3 shoesfitflops sale clearanceworld cup jerseyscanada goose outlet
Name Quote 0
20180703xiaokecoach factory outletchristian louboutin salehouston texans jerseycheap oakley sunglassesray ban sunglasses outletcoach factory outletcoach outlet storebaltimore ravens jerseyralph lauren polocoach factory outletchristian louboutin salebarbour jackets outletmichael kors outlet clearancecoach factory outletcoach factory outletair jordan shoeslight up shoeskyrie 4canada goose jackets clearancebrequet wathesmichael kors handbagskate spade pursesbelstaff jacketscanada goose outlet salechristian louboutincalvin klein jeanspolo ralph lauren factory storechristian louboutinarmani exchangemiu miu outletugg boots on salecanada goose outlet storecheap jordan shoescheap jordan shoescanada goose outlet onlinecheap jordan shoescheap jordan shoesarcteryx jacketsan antonio spurs jerseyair jordan retrocoach factory outlet onlinenhl jerseys wholesalemichael kors outlet onlinekate spade handbagscheap jordansadidas shoespandora jewelrymichael kors outlet onlinecheap oakley sunglassesswarovski crystalugg bootsralph laurenadidas crazycanada goose outletpolo outletbalmain jeansalexander mcqueen shoeskevin durant shoesair max 97coach outletkd 10 elitejordan shoesray-ban sunglassescoach outlet storetrue religion outlet storeair jordan shoesgivenchy handbagsoakley sunglasses wholesalejordan shoesray ban outletcanada goosegucci outlet onlinejimmy choo sunglassescheap jordan shoesaudemars piguet watchescoach outlet store onlinecheap michael kors handbagscarrera sunglassesralph lauren polo shirtstory burch sandalscheap oakley sunglassesfingerlings monkeydsquared2 jeansmbt shoes outletnike pegasuscoach factory outletpolo pas chermanolo blahnikmichael kors outletcanada goose outlet storechristian louboutin salecheap jordanscoach outlet onlinesupreme shirtsmichael kors outlet onlinecoach outlet store onlinecoach factory outletmichael kors outletjames harden jerseysair jordan shoesnike shoes on saletrue religion outlet storekate spade new yorkuggs outlet onlinecanada goose ukoakley sunglasses wholesalemichael kors onlinelacoste pas chercoach outlet onlinemlb jerseys wholesalecheap air jordansguess factoryadidas outlet storeharry winston jewelryuggs outlet onlinecoach factory outletcheap jordan shoeskate spademichael kors outletpolo outlet online storeair max 90harden vol 2air jordan shoesray ban sunglasses outlettory burch outlet storechristian louboutinpolo ralph lauren shirts49ers jerseyscoach outlet store onlinecanada goose outlet onlinecanada goose outlet onlinekate spade outlet onlinecoach outlet storepolo ralph lauren outletcoach factory outletralph lauren factory storepolo ralph laurencanada goose outletfendi handbagscoach factory outlet onlineray ban sunglasses salejerseys wholesalecoach outlet store onlinemichael kors outlet clearancecoach outlet storepandora jewelryoakley sunglasses wholesalecoach factory outletbape clothingoakley sunglasses salecoach factory outletfurla handbagschristian louboutin salechristian louboutinpandora outletray ban sunglasses outletkate spade new yorkcheap oakley sunglassescanada goose jacketscheap air jordansmichael kors outlet clearancecheap ray bansuggs on salemichael kors outlet clearancecoach outlet store onlinemichael kors outlet storemichael kors outlet clearanceray ban sunglasses on saleray ban sunglasses outletpolo ralph lauren outlet onlinekate spade pursescanada goose jacketskate spade handbagscheap ray ban sunglassesisabel marant shoesswarovski crystalcoach outlet store onlinemichael kors ukhuf clothingair jordan shoespandora charmsnba jerseys wholesalenike revolutioncheap air jordanscanada goose outlet storeoakley sunglasses wholesaleair more uptempobrequet wathesray ban sunglasses outletcheap jordansnfl jersey wholesalesupreme clothing ukugg outlet,ugg outlet storesgentle monster sunglassesmichael kors outlet clearancecanada goose jacketsuggs outlet onlinenike outlet onlineugg bootsjordan shoesunder armour outlettrue religion jeans for menpandora jewelrychrome hearts clothingugg outletnike nba jerseyspandora jewelryburberry outlet sale onlinecoach handbags online outletair max 2018cheap oakley sunglassesugg boots clearancechopard jewelrychristian louboutinoakley sunglasses wholesalenike shoes on salecoach outlet store onlineralph lauren polo outletchampion clothingjordan shoescoach factory outletcheap air jordanscheap ugg bootsmichael kors outlet clearancealife clothingpandora charms sale clearanceralph lauren outlet onlinemichael kors outlet clearancemichael kors outlet clearancecanada goose ukjordan shoesbarbour mens jacketsnike outlettrue religion jeans saleprada shoes on salecoach outlet store onlinepolo ralph lauren outlet onlineburberry outlet storessuicoke sandalsoakley sunglasses wholesaleoakley sunglasses wholesalemac outletkate spade salebulgari jewelryugg bootslongchamp pliagecanada goose outletkate spade pursescoach factory outletugg bootslongchamp soldekate spade handbagscanada goose outlet onlinefitflops shoesmichael kors outlet clearancecheap jordan shoespolo ralph lauren outletcoach outlet store onlinecanada goose outlet storeray ban sunglasses outletair jordan shoesadidas outlet storemichael kors ukcheap jordan shoescheap oakley sunglassesuggs outletkate spade outlet storeuggs outletcoach outlet online coach factory outletcoach factory outletuggs outlet onlinekate spade pursespolo ralph laurencoach outlet onlinecanada goose jackets for womencanada goose jacketscanada goosekate spade outlet onlineugg outlet storefossil watchesralph lauren polokate spade new yorkpandora charms sale clearancekate spade handbagschristian louboutin salemichael kors outlet clearanceugg outlet onlinekate spade outlet storecheap jordansmichael kors outlet clearancepolo ralph lauren shirtscanada goose coatscoach outletkate spade handbagsugg outlet storemonclertory burch handbagscoach factory outletcanada goose ukpandora outletmichael kors outlet storemichael kors outlet clearancemulberry bagschristian louboutincanada goose outlet onlineadidas soccer shoescanada goose jacketscoach outlet onlinecolts jerseyair jordan shoesair max 90coach outlet store onlinecanada goose outlet storemichael kors bagscoach outlet store onlineair jordan shoesuggs outlet onlinecoach outlet store onlinepandora outletcoach factory outletdiesel jeans10 deep clothingbasketball sneakersmoncler outletcanada goose jacketscoach outlet onlinelacoste outletmichael kors outlet clearancecanada goose outlet storenfl jerseys wholesalemichael kors outlet onlineuggs outletoakley sunglasses wholesalecheap uggscoach factory outletralph laurenlongchamp pas chermichael kors factory outletcanada goosekate spade handbagstrue religion jeanstory burch outlet storetrue religion jeans saleray ban sunglasses outletugg bootsdenver broncos jerseymichael kors outlet clearancekate spadeugg outletbally shoesmichael kors outlet clearancecheap ray ban sunglassesoff white outletkd 9cheap air jordansuggs canadacanada goose jackets outletmichael kors outlet clearancenike factory shoesugg boots clearancecheap jordan shoescheap jordan shoesmichael kors handbagschloe outletcheap ray ban sunglasseschrome hearts sunglassesjordan shoescanada goose outlet storepandora charmsbroncos jerseypolo ralph lauren outletmichael kors outletralph lauren outletcanada goosemichael kors outlet clearancecoach outlet store onlinetag heuer watchesjordan 32pandora jewelrycheap ray ban sunglassesbasketball jerseysjordan shoescheap jordanscheap oakley sunglassescheap ray ban sunglassesmalone souliersbroncos jerseysmoncler coatsralph laurenchloe sunglassessugg outletair jordan shoespandora charms outletjordan shoescheap ugg bootscheap jordan shoespandora outletchristian louboutingivenchy jewelryugg outlet onlinecanada goose outlet storeralph lauren shirtsugg outlet onlinefitflops sandalscheap jordanspolo ralph lauren outletlouboutin shoesmichael kors outlet clearancelongchamp pas cherpolo outletcheap jordan shoesbalenciaga sandalsugg boots clearancenike outlet storeisabel marant outletmichael kors ukugg bootspandora jewelryugg bootscheap jordan shoeskate spade new yorkpolo ralph lauren outlet onlinepandora charmscanada goose outlet storekevin durant jerseysralph lauren outletpandora jewelry outletkaren millen dressespolo ralph lauren outlet onlinenhl jerseys for salecanada goosebcbg dressesralph lauren outletnfl jerseysstuart weitzman shoessupreme clothingswarovski jewellerypolo ralph lauren shirtscoach factory outletmichael korspandora jewelryfreshjive clothingmichael kors outlet onlineralph laurenair max 1cheap jordan shoeskate spadepandora jewelrycanada goose outlet onlinenike trainersmoncler coatsugg boots outletgolden state warriors jerseypandora outletmichael kors outlet onlinecoach outletlongchamp outlet onlinekate spadetory burch outlet onlinejimmy choo shoescoach outlet onlinemichael kors outlet clearanceugg outlet onlinecanada goose jackets salepolo ralph lauren outletcoach outlet canadacheap oakley sunglassesadidas shoesjordan shoesg-star jeanscanada goosechristian louboutinhermes onlinemichael kors outlet clearancepolo ralph lauren shirtscoach factory outletpolo ralph laurenralph lauren outletpandora jewelrypolo ralph lauren outletcoach factory outletmichael kors outlet clearancemichael kors outlet clearanceugg boots clearanceoakley sunglasses wholesalecoach factory outletugg boots for womenpandora outletchristian louboutin saleugg boots on salejerseys from chinapolo ralph lauren outlet onlinea bathing ape
Name Quote 0
Message Text*
Spam bot protection (CAPTCHA)