Oh, Google Almighty! So many tools for marketing specialists, perhaps, weren't created by any searcher in the world. Their only problem is that the majority of them fade against the “Alpha and Omega” - Google AdWords and Google Analytics. Let's correct it and tell you about a little-known marketing tool – Google Global Market Finder (The analysis of the markets).
Its idea is plainly simple. I explain why. Let's suppose that you are the owner of a factory and an online store on production and sale of galoshes. You face a very ambitious task - to enter any of the European markets, prove yourself there in a good way and hit quite a good jackpot. And here it is Google with its “lifesaver” - Global Finder Market. It only needs entering keywords in the service, which are search query of similar goods abroad, and you can estimate the prospects of this or that market.
Let try and do it. Choose your country, language, approximate keywords and region for the analysis in Google Global Market Finder in appropriate fields. Start it. For example, we limited the search in the analysis only in “G20” and added to the list of requests “gumboots”.
As a result we got the list of 13 countries which are the most perspective for online sale of our galoshes and boots according to Google. The searcher removed unpromising channels with a standard message: “Due to low volume, we've removed the following locations from your target regions: Belgium, Hungary, Greece, Ireland, Cyprus, Lithuania, Luxembourg, Romania, Slovenia, Finland, Czech Republic, Estonia”.
In our case Portugal appeared the most perspective market. Competition level is low, prospects of the output are rather high, but demand is the smallest in comparison with Germanу or at least Sweden.
- Prospects. They are determined on the basis of comparison of amount of thematic requests and pay per click in Google AdWords in different regions.
- Amount of requests per month. An average of user requests per year. Google Global Market Finder takes this information from the Scheduler of keywords and offers it to us. As a rule, the greater is amount of requests, the higher is competition. Everything is simple.
- Recommended rate is an indirect indicator of the competition in this or that region in the world. On its basis you can: 1) plan the budget for a test advertising campaign; 2) plan the proposed income and expenses of the campaign; 3) reject it at all. Considering very competitive subjects rates can reach hundreds and thousands of rubles. Nevertheless we have something to choose dealing with our fictional galoshes and boots. You can stake low competitive requests or a couple of highly competitive ones.
- Competition level. In 70-80% of cases it’s very high.
1. Don’t limit yourself in the research of the market with a couple of regions. Do a research at the highest possible level. Here is the list of regions, available to the analysis:
Africa: Algeria, Angola, Egypt, Ethiopia, Ghana, Kenya, Libya, Morocco, Mozambique, Nigeria, South Africa, Tanzania, Tunisia, Uganda.
Countries of America: Argentina, Barbados, Brazil, Canada, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Greenland, Isle of Man, Mexico, Panama, Peru, Trinidad and Tobago, the United States, Venezuela.
Asia: Azerbaijan, Bangladesh, China, Hong Kong, India, Indonesia, Japan, Kazakhstan, Korea (South), Malaysia, Pakistan, Philippines, Singapore, Sri Lanka, Taiwan, Thailand, Vietnam.
Emerging markets: Argentina, Brazil, Chile, China, Colombia, Egypt, Hong Kong, India, Indonesia, Malaysia, Mexico, Morocco, Pakistan, Peru, Philippines, Poland, Russia, South Africa, Thailand, Turkey.
Europe: Austria, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Faroe Islands, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Monaco, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, United Kingdom.
European Union: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, United Kingdom.
G20: Argentina, Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Korea (South), Mexico, Russia, Saudi Arabia, South Africa, Turkey, United Kingdom, United States.
Middle East: Bahrain, Brunei, Israel, Jordan, Kuwait, Lebanon, Palestinian Territories, Saudi Arabia, United Arab Emirates.
Oceania: Australia, New Zealand.
2. Despite such variability some countries are not included in the list. For example, for us as producers of galoshes and boots, the markets of Belarus and Kazakhstan would be potentially interesting.
3. Google Global Market Finder is attached to Google Translate. All the matching words are automatically translated according to the necessary market. No question about mistakes in translation and efficiency of the matching words. By the way, Google honestly warns us about it in “Help”. Therefore don't stint the good translator or at least a program.
Partly yes, partly no. To rely only on Global Finder Market because of a desire to save money on paid sources or because of some other reasons is a mistake. The output abroad is always marketing research where you have a set of primary and secondary sources of information on hand.
Google Global Finder Market belongs to the second category. With it you can compare the cost of involvement of new buyers to the planned proceeds from sales of goods, and also be determined for yourself whether it is profitable to you to enter a new market or not. At last, the tool will be suitable for adjustment of marketing strategy of the company, advertising tactics in the short term. However don't take the received figures for truth of final instance.