Composite site is a rather new 1C-Bitrix technology, which, according to its developers, makes it possible to increase the page load speed of websites, their conversion, and also search engine visibility several times. Let’s try to make sense of this technology.


Marketing against reality?


Both Bitrix and its partners have approximately the same words written about the technology: “website response time 100 times faster”, “the best ranging in Yandex and Google”, “increasing of the site or online store conversion”. Specifics at its minimum, marketing at its maximum. 

And it’s alright. Just remember with what creators begin launching of a new product or technology. The main thing is to learn how to separate the wheat from the chaff.


“The wheat”:


1. Slow sites with slow-loading pages (more than two seconds) aren't pleasant to users indeed. It’s a fact. In the research published by Equation Research the following data are provided: 


•   more than 70% of visitors chose the resources of rivals due to having waited for loading of the page too long;

•   about 90% told that they will unlikely return on the long-loading site;


•   more than 50% of Internet users are less positively impressed of the company having a slow site.


2. Loading time influences the indicator of refusals and the involvement. From the behavioral point of view “long-loader” isn't interesting neither to people, nor to search engines.


“The chaff”:


1. Acceleration of an Internet resource 100 times is impracticable. In spite of the fact that the technology was announced in 2014, still we haven't seen any case of steep increase in loading speed. We would recommend keeping in mind more true-to-life figures – increasing 5-10 times.


2. The feature of Bitrix is the integration of technologies known earlier in a single solution.

How are the things arranged?


The technology is simple both in understanding, and in use. The essence is the following: when the user opens this or that page of the composite site, the browser loads two parts of the page: static and dynamic.


What’s the difference between them? The static part is loaded and saved in the cache on a hard drive, and the dynamic one is loaded and registered in the cache only when you open the page repeatedly. That means at first HTML part, cascading style sheets, Java scripts, and only after that the dynamics in the form of a PHP-code and MySQL. 


From the technical point of view it’s presented in the following form: the fastest loading of the page from the cache, and also an additional ajax-request for obtaining dynamic data.

Testing for the composite


However the transfer of the site to the composite technology doesn’t guarantee its unexpected high performance in the future and that the problems with loading speed will disappear. As it was already mentioned, this technology deals only with the static and dynamic parts of pages.


For example, if online store is overloaded with scripts, styles or just imposed hastily, then the technology of composite site won’t help. Look for the woman developer.


Finally, if you try to win back about three milliseconds in speed on the site, you can give up doing this. One, two, three milliseconds are not of critical importance in ranging in searchers and behavior of users, thus is the composite stuffing of the site so necessary? Nobody will notice these milliseconds.

Another thing is large and “heavy” Internet projects. In this case it is possible to begin with technical audit, and finish with the described technology.

Where, how many and who?


Transfer of an Internet resource to the composite requires from 5 to 50 hours on average. Time limits depend on its type and structure. It is clear that transfer to the composite of the high-loaded online store requires more time, than one of the corporate site. 

You can order the site from 1C-Bitrix partners, specialized on development of the composite sites. Bitrix marks them with the following icon.

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